4/24/2014 — Three entrepreneurial moms from Missouri think they may have the key to locating missing and endangered youth being sexually exploited online, and the answer may lie within the very photos used to victimize them.
Its no secret, Backpage.com and the like are filled with hundreds of thousands of images of young women being offered up for prostitution behind thinly veiled ads for ‘massage’ or ‘companionship.’
While its true that many of the women who appear in these ads are willingly engaging in the criminal act of prostitution, time and time again it has been shown that a great number of women are being forced to sell themselves at the ruthless hands of pimps and human traffickers.
The online ads can all look eerily the same… The young face of a girl with a half-hearted smile, wearing skimpy lingerie, as she lies across a bed while the tell-tale signs of a motel room are all about in the background.
Its the often very identifiable decor within these hotel rooms that a group of women hope to draw attention to with the goal of locating trafficking victims or at the very least developing clues as to their whereabouts and who may be their victimizer(s).
The online ad below appeared in the Baton Rouge ‘escort’ section of Backpage.com. The woman appearing in the ad was identified as 21-year-old Lindsay Lovell of Muldrow, Oklahoma. As JohnTV.com reported back in Feb., Lovell and 31-year-old Victor Medlock of Fort Smith, AR were taken into custody on suspicion they were sex trafficking a 16-year old female who had runaway from home in the Muldrow area. After police identified the hotel, front desk staff recognized photos of both Lovell and the missing teen.
![Backpage-Lindsay-Lovell-ad]()
Molly Hackett, Jane Quinn and Kimberly Ritter are owners and/or operators of Nix Conference and Meeting Management, which already does business with hotels. The three women recognized that making a solid connection between sex trafficking and the exact location where its occurring is at the heart of rescuing the victims and holding their captors accountable for their actions.
The three women are said to be in the development stage of a new website, as part of the Exchange Initiative (Facebook), that will serve as a comprehensive database of interior view photos of motels and hotels across the country.
The hope is that the site – which will be accessible by law enforcement and the public alike – will enable users to match a missing youth’s online prostitution photo with a specific hotel within the website’s database, thus significantly reducing the time between when a young woman goes missing and when she is located.
According to literature available at www.exchangeinitiative.com “the National Center for Missing and Exploited Children has requested the creation of a nationwide database consisting of current hotel/motel room photos. This vital information will help organizations like Internet Crimes Against Children and FBI agencies across the country to locate children when photographed in one of these rooms.”
For the project to even get off the ground it needs financing and the public’s participation.
The three women say they need $200,000 to fully develop the website and its database. Beyond monetary obstacles, the site will rely almost exclusively on motel and hotel guests taking the time to snap detailed photos and upload them to the site.
We’re not just talking about a quick pic as you walk in your room door. To be effective users will need to document not only the basic layout of the room but also the bedspread, accent pillows, headboard, wall paper, hanging artwork, carpet, bathroom and even the view from the room’s window.
It has been reported by the media that the St. Louis division of the FBI supports the planned website.
Special agent Dean Bryant has been quoted as saying that with the hotel identified, police can interview cleaning crews and staff to try and determine when the possible victim was there, who is pimping her, how large the criminal organization may be and if surveillance footage from the property exists.
![This pic (taken from a room at the I-35 Day's Inn) was posted to another street prostitute's MySpace page in 2010.]()
This photo, posted online by a woman involved in prostitution, was identified by JohnTV as photographed out of a Days Inn on S. I-35 in OKC.
JohnTV Editorial Response; JohnTV fully supports the idea behind this project. That said, this project is obviously in its infancy, as media reports only began to surface in March of this year. Even going to the ExchangeInitiative website reveals hardly even a mention of the project – and certainly no way yet to submit or search photos. Which is unfortunate because what all the media coverage did do is put traffickers on notice that they should be mindful of where they take their photos and that plain painted walls in the background are better than scenes with identifiable decor.
Regardless, an early warning to sex traffickers is the least of this projects worries.
First, to be truly effective, this project is going to require far more than $200,000 and needs to be in the hands of extremely competent programmers who understand and utilize algorithms for facial recognition and apply those same algorithms to tangible objects like wallpaper patterns, bedspreads and furnishings – not an easy or inexpensive task.
Second, either the program directors are not being realistic or are intentionally not being transparent about the obvious and very real push back they are going to get from motel and hotel owners/operators.
A hotel chain saying it fully cooperates with law enforcement and has a human rights policy in place is a far cry from embracing having their brand in any way connected to the sexual trafficking of children and adults. The multi-billion dollar hotel industry is not about to remind its guests that human trafficking may be going on in the room next door, let alone asking those same guests to form their own pseudo-CSI Unit – treating each room like some sort of crime scene.
Lastly, while we’re certain public participation will be high initially – it seems that ever since ‘human trafficking’ became the social-ill flavor of the day, every college student and stay at home mom is looking for a way they can combat the problem while exerting as little actual effort as they can – will most likely lead to a flood of vacation interrupted selfies of motel rooms from across the country. But will the momentum be long-lasting? Motel rooms often change decor every few years and unless the pics are kept current and the quantity and quality remains high, this database will quickly become a tool used less often.
Beyond all that, what should the expectations of this project really be?
In an ideal world a missing teen’s photo will be spotted on Backpage.com and in that photo she’ll be standing at an open window in her captors motel room and from that photo investigators will be able to identify the motel chain and location. The landmarks out the window will zero police in on exactly what room the girl is being held in and within hours she’ll be rescued and returned to her loving family.
Unfortunately the world we live in is far from ideal. JohnTV can only speculate based on our own local experiences, but history tells us most of these girls will be trafficked out of the cheapest of motel rooms ($40 night, street to door immediate access and little if any questions or security). These hotels are not often the sort vacationing soccer moms patronize – whom will most likely be the one’s populating the database. Additionally, the photos that often appear in one city’s Backpage.com ads were actually taken days, weeks, or even months earlier in a motel in some other state. Even if by some miracle the motel property is identified, identifying the actual room the girl was in or the exact date she was there will most likely prove to be next to impossible in many cases.
Then there is the reality that a large percentage of ads appearing on Backpage.com and similar sites are simply ‘stolen’ photos from innocent third parties.
JohnTV isn’t trying to throw cold water on this project. Like we said, we support it. We just hope more than good intentions and warm and fuzzy feelings are going into its structure and launch. Only time will tell.
Below is a series of photos from an actual case of a 15-year old girl who was sexually trafficked out of a Oklahoma motel. As you can tell by the photos, it would be extremely difficult (if not impossible) to identity her location based on those photos. This young girl was rescued when Tulsa police responded to the online ad. Unfortunately, as reported by JohnTV, the young girl’s trafficker had her criminal charges dropped by prosecutors for undisclosed reasons.
![Example of a 15-year old who was sexually trafficked in Oklahoma.]()
Example of a 15-year old who was sexually trafficked in Oklahoma.
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